California Contractor Uses Social Media and Willingness to Test Products to Grow Company
Tapping the power of social media and fearless exploration of new tools opens unique growth opportunities for a young central California coast construction entrepreneur
Construction is in his blood for Michael Willhite. This social media influencer of the excavation and pushing dirt industry has built a dynamic business model and gathered some of the most innovative and cutting-edge tools in the market for his fleet, based in Santa Barbara, California.Willhite Grading & Excavation, tapped as a beta tester by some of the world’s leading manufacturers in excavation technology, has positioned itself as a thought leader and forward-thinking firm, capable of taking on some of the region’s most challenging projects and making even the everyday grading projects more efficient and cost-effective.
AT A TENDER AGEWillhite, president
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