California Contractor Uses Social Media and Willingness to Test Products to Grow Company

Tapping the power of social media and fearless exploration of new tools opens unique growth opportunities for a young central California coast construction entrepreneur

California Contractor Uses Social Media and Willingness to Test Products to Grow Company

Michael Willhite, president of Willhite Grading & Excavation, cuts terraces into a hillside using a CAT 308E2 fitted with an engcon EC209 tiltrotator.

Construction is in his blood for Michael Willhite. This social media influencer of the excavation and pushing dirt industry has built a dynamic business model and gathered some of the most innovative and cutting-edge tools in the market for his fleet, based in Santa Barbara,...

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