When someone visits your utility company’s website because they have a problem that needs to be fixed, they’re looking for the answers to the following four questions:
Do you provide the services I need?
Do you serve my area?
How can I contact you?
Why should I choose you?
These questions should all be answered before the customer even needs to scroll down the page.
Let’s look a little closer at each question.
1. Do you provide the services I need?
Customers may not know what services your company offers, so it’s important to have your services grouped and listed on your website’s navigation bar. For example, a navigation
