Poseidon Hydro Excavation - Glendale, Wisconsin
When coming up with the company name, owner Bill Lietzke, a longtime hydroexcavating operator and fleet manager, wanted the name and branding to stand out and be bold. After going through several different name options, Lietzke came up with Poseidon, the god of water. He liked the name because he wanted his company to be known as the ones that can’t be out-dug, the powerful and the fearless. Lietzke didn’t stop with just a strong name, he took that message of strength into an overall branding campaign, developing a memorable logo and color palette that is incorporated on truck wraps, uniforms and marketing collateral. The company’s hydrovac units are all Westech, a Canadian manufacturer affiliated with Federal Signal, and include two Western Star 4900s and three Western Star 4700s. Lietzke says the trucks are built for the sometimes harsh Wisconsin winters as the company is based in the southeastern corner of the state in Glendale, Wisconsin. The company’s fleet also includes support trailers for extra hose and smaller pickup trucks. The company has a dedicated staff member to wash and wax the fleet daily to keep the hydrovacs clean and polished. For more information on Poseidon Hydro Excavation, go to www.poseidon-hydrovac.com.
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