Dig My Rig - March 2022

Dig My Rig - March 2022

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Poseidon Hydro Excavation - Glendale, Wisconsin

When coming up with the company name, owner Bill Lietzke, a longtime hydroexcavating operator and fleet manager, wanted the name and branding to stand out and be bold. After going through several different name options, Lietzke came up with Poseidon, the god of water. He liked the name because he wanted his company to be known as the ones that can’t be out-dug, the powerful and the fearless. Lietzke didn’t stop with just a strong name, he took that message of strength into an overall branding campaign, developing a memorable logo and color palette that is incorporated on truck wraps, uniforms and marketing collateral. The company’s hydrovac units are all Westech, a Canadian manufacturer affiliated with Federal Signal, and include two Western Star 4900s and three Western Star 4700s. Lietzke says the trucks are built for the sometimes harsh Wisconsin winters as the company is based in the southeastern corner of the state in Glendale, Wisconsin. The company’s fleet also includes support trailers for extra hose and smaller pickup trucks. The company has a dedicated staff member to wash and wax the fleet daily to keep the hydrovacs clean and polished. For more information on Poseidon Hydro Excavation, go to www.poseidon-hydrovac.com.


Got a vacuum excavator or directional drill with real WOW appeal? Show it off to Dig Different readers! Send photos of your truck or drill after it has been lettered with your company name. Please limit your submission to one piece of equipment only. Your Dig My Rig submission must include your name, company name, mailing address, phone number and details about the truck, including debris tank size, cab/chassis information, pump/blower information, the company that built the truck and any other details you consider important. 

In particular, tell us what features of the truck help make your work life more efficient and more profitable. Email your materials to editor@digdifferent.com. We look forward to hearing from you!



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