Poseidon Hydro Excavation - Glendale, WisconsinWhen coming up with the company name, owner Bill Lietzke, a longtime hydroexcavating operator and fleet manager, wanted the name and branding to stand out and be bold. After going through several different name options, Lietzke came up with Poseidon, the god of water. He liked the name because he wanted his company to be known as the ones that can’t be out-dug, the powerful and the fearless. Lietzke didn’t stop with just a strong name, he took that message of strength into an overall branding campaign, developing a memorable logo and color palette that is
