Contractor Makes Shift in Services

Small plumbing company adds directional drilling, excavation to lists of services and finds a new path

Contractor Makes Shift in Services

JD and Tana Christensen opened Platinum Plumbing as a small plumbing business in 2007, but have since expanded to offer directional drilling and excavation services (mini-excavator from Bobcat).

JD and Tana Christensen never intended to do horizontal directional drilling when they founded Platinum Plumbing in Pocatello, Idaho, in 2007.

But the fact that directional drilling now generates the majority of the company’s revenue underscores the value of pivoting to new...

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