Ten years ago, a significant avenue for a lot of contractors to advertise their company was by placing an ad in the Yellow Pages. In 2016, the Yellow Pages are a distant past.Contractors are getting more creative in marketing their businesses. They’re relying on company websites, social media and hands-on interaction with their customers.“The Yellow Pages is the biggest rip-off,” says Bob Biagini, owner of an excavation company in Marshfield, Massachusetts. “Through the years, we used to have half pages and then we went to quarter pages, then we just went with the name and got rid of the actual
Many Options Available for Promoting Your Business
Using social media, logos on trucks and even word-of-mouth could be better options to marketing your excavation company
Jun 14, 2016
| by Greg Bates |
