Just about every website has them: dozens and dozens of city pages. The purpose of these pages is clear: to help service businesses show up in searches in areas that they serve but don’t have a physical location.
But what happens when searchers find these pages? So many feature the same dull, duplicate content, with only a few location keywords stuffed in here and there. They present nothing unique or valuable, and it’s obvious that they were created for search engines, not for actual website visitors.That’s a big mistake, and here’s why.Having localized content will help your rank in the specific
Don’t Skimp on the Content of Your Website’s City Pages
If your service area encompasses multiple cities, you likely have a dedicated city page on your website for each location to help your ranking in search results. It can be tempting to simply change out some keywords, but here’s why you should put some thought into creating unique content for each city page.
Jul 23, 2020
| by Carter Harkins and Taylor Hill |
