Don’t Plant Seeds of Doubt in Customers’ Minds

When someone calls an expert for a service or product, it’s because they need an expert. That’s why you’ll always receive service calls. But that’s also why you can’t afford to say or do anything that creates doubts about your expertise or abilities in your customers’ minds.How do companies plant seeds of doubt in their customers’ minds, often without realizing it? #1 They use the wrong language when talking about their products, services, or the problems they solve.When you show up to do a service or provide an estimate, your customers are sizing you up — especially if it’s their first time working with