Don’t Plant Seeds of Doubt in Customers’ Minds

Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be

Don’t Plant Seeds of Doubt in Customers’ Minds

Carter Harkins and Taylor Hill

When someone calls an expert for a service or product, it’s because they need an expert.

That’s why you’ll always receive service calls. But that’s also why you can’t afford to say or do anything that creates doubts about your expertise or abilities in your customers’...

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