The Importance of Showing Customers an Image of Cleanliness

Customers will quickly make a judgment based solely on your appearance, no matter how capable you are

Let’s think psychologically for a moment about the image of people and how we judge them.

Even though it is sad that we all judge people by their appearance, it is reality. You base your judgments on your personal history and the law of averages. You run into a banker, lawyer,...

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