AI continues to develop, but it has many capabilities right now that can aid your customer interaction tasks

This year will be marked by AI's influence and heightened consumer emotions due to political climates, but small businesses that keep certain principles in mind can thrive

With a focused strategy, you can take advantage of the features of social media to reach a lot of potential customers

A storytelling approach can help enhance your marketing efforts and effectively communicate your expertise and reliability

Customer testimonials and reviews are something you can control to build trust, enhance your credibility, and influence potential customers' decisions

Even if you’re busy with current jobs, it’s important to follow up with potential clients you gave estimates to in order to ensure the work keeps flowing

Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business