Last month brought another strong lineup of industry coverage, expert insights and practical strategies from across the underground construction and vacuum excavation sectors. To help readers stay caught up, we’re rounding up some of the most-read online stories from August on Dig Different.
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5. Accountability Cements Midwest Sewer Contractor’s Good Reputation
Faced with a regional backlog for reliable municipal sewer inspections, one water superintendent launched a trenchless contracting firm that rapidly scaled by embracing the high-risk rehabilitation jobs other contractors refused.
4. New Report Shows Underground Utility Damage Costs America Triple Previous Estimates
A landmark industry analysis reveals that underground utility strikes now cost the U.S. economy a staggering $83.2 billion annually, nearly tripling previous estimates as nationwide infrastructure excavation accelerates.
3. Finding the Sweet Spot Between Equipment and Technique in Sewer Line Cleaning
Investing in high-efficiency Tier 3 sewer nozzles will fail to improve municipal line cleaning if operators continue to rely on the outdated method of blindly maximizing truck pressure and water flow. By learning to read returning water conditions and dialing in the precise RPMs and travel speed for specific pipe diameters, jetter crews can successfully clear heavy debris in a single pass while avoiding costly residential blowouts.
2. 5 Marketing Strategies for Contractors in the Age of AI
Rapid advancements in artificial intelligence and constant search algorithm updates are rendering traditional marketing insufficient for modern plumbing and septic contractors. Business owners who successfully balance these automated online visibility tools with foundational customer service strategies will build a resilient digital reputation that consistently converts search traffic into booked jobs.
1. Organizations Partner to Expand Call 811 Excavation Safety Messaging
With underground utility strikes causing hundreds of thousands of dangerous service interruptions annually, major equipment manufacturers are rolling out a coordinated initiative to place permanent "811" reminder decals directly on nonhighway excavation machinery.
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