Entries Tagged Marketing

New concepts are constantly emerging in marketing. We’ve seen the rise of “green” marketing, appealing to people’s environmental concerns, and mobile marketing,...

Don’t let the advent of social media fool you: While businesses need to have a presence on sites such as Facebook and...

You’re in business to make money. You earn a profit on each foot of a drain cleaned and on every mile of...

Our attention spans are short these days. Really short.For instance, we don’t like television commercials. And now, thanks to handy-dandy DVRs and...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

Whether you’re creating a sales letter, a brochure, a newsletter or any other business promotional piece, you need to write in a...