Entries Tagged Marketing

Some business owners are making decisions based on outdated trends and information. Let’s face it: It’s hard to keep up with the...

Small businesses are forever evolving to meet the needs of their customer base and remain competitive. Determining the right approach to adapt...

Bob Oates can divide his four decades in drain cleaning into two distinct chapters. One covers his days as a competent but...

On our websites, in our advertisements, in our marketing messages, we all do this one thing: We talk about ourselves. And while...

When Bob Gallup purchased the greater Indianapolis and central Indiana Mr. Rooter territory, his business background helped him understand the importance of...

When the leads are hot and the phone’s ringing off the hook, it’s easy to get greedy and want to keep the...

Radio, TV, phone book, Facebook, billboards — the options for advertising your company can be overwhelming, but have you considered using the...

With Google Ads, Facebook Ads, Google Local Services, and the myriad marketing avenues and options out there, it’s easy to get caught...

Most business owners are at least aware of the increasing importance of getting online reviews, but the 2017 BrightLocal Local Consumer Review Survey confirms...

The competition may be fierce in your market. But you can use that to your benefit by learning from your competitors. Reviews are...

Your company’s website has two main purposes: to educate your customers and sell your brand.But with the rise in importance of Google...

As a business owner, you’re not only the one who signs the paychecks: You’re the face of the company. You’re its primary...

It’s again that time of year that is typically reserved for some reflection. Here we reflect on some of the industry knowledge...

As the year comes to a close, we take a look at some of the most popular stories on www.digdifferent.com. If you...