Marketing Articles

Consistently highlight your company’s expertise, and watch your reputation grow and more customers come on board

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

Experts weigh in on how to excel during the COVID-19 pandemic in virtual training videos

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

People are on their computers and other internet-enabled devices a lot right now. If email marketing isn’t currently part of your business strategy, it could be the perfect time to test the waters.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing people truly respond to.

No change in your company should go forward without a revision to your business plan

Seattle contractor builds a new company with better customer service and higher profitability after learning from others

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Mr. Rooter Plumbing operator applies 25 years of corporate experience and builds his business around quality staff.

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

With the rise of high-tech materials, personalized marketing is easier than ever

Don’t get so caught up in the return on investment of your marketing dollars that you neglect what truly draws customers to your business

Insights from a recent consumer survey show how you should be using online reviews to your advantage