October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...
Small Business Articles
Online Exclusives
How to Increase Your Positive Online Reviews
So that Pipe Masters of Honolulu, Hawaii, can ensure customer satisfaction and improve quality control, every customer gets a call from the...
Online Exclusives
Recognizing the Signs of Employee Burnout
According to WebMD, burnout can be defined as a form of exhaustion, typically resulting from a prolonged period of mental, emotional, and/or physical...
Online Exclusives
Fostering a Good Relationship Between Office and Field Staff
Do your office staff and field staff get along? If the answer is no, think about the daily stress that truth places...
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How to Make Your Business Stand Out Among the Competition
You’re always competing for the eyes of your potential customers. With everything that’s out there — competitors, social media platforms, search engines,...
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Aligning Daily Operations With a Long-Term Vision
When you first started your business, you glimpsed a future you felt confident pursuing. Maybe you had a dream so big you’d...
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Nailing the Business Basics Vital to Marketing Success
When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...
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Breaking the Bad Habit of Procrastination
An old English proverb notes that all good things come to those who wait. But by and large, waiting to tackle tasks...
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Have You Been ‘Ghosted’ by a New Employee?
The Urban Dictionary describes ghosting as “the act of suddenly ceasing all communication with someone the subject is dating, but no longer...
Online Exclusives
How to Future Proof Your Business
If the COVID-19 pandemic has taught us anything, it’s that none of us can predict what tomorrow will bring.
Lockdowns, economic unrest, countless...
Online Exclusives
Writing Great Website Content Is Challenging But Worthwhile
Considering how many times I've restarted this first paragraph, it's fair to say that writing is hard.
Writing for something as specific and...
Online Exclusives
How to Maintain a Sound, Long-Term Marketing Plan
Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We...
Online Exclusives
Online Reviews Shouldn’t Be a Second Thought for Business Owners
The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews.
If this topic makes you stick...
Online Exclusives
Managing an Online Image That Appeals to Customers
“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...












