There is a thing called “imposter syndrome.” It’s a persistent fear that you aren’t the expert everyone says you are. It’s the...
Small Business Articles
Online Exclusives
Turn Website Views Into Customers
A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.How does...
Online Exclusives
Questions to Ask Before Investing in New Tech
Advances in tool technology are happening at a rapid pace, and that brings the opportunity to buy new tools more frequently than...
Online Exclusives
Contractor Finds Marketing Success Through Instagram
There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
Angry, Irrational, and Empowered: Navigating Customer Service in the Internet Age
My strangest customer service story didn’t involve a customer at all. It was a customer’s neighbor. We’ll call him Mr. Neighbor.
Our customer...
Online Exclusives
Business Success Starts With the Right Mindset
As a new year dawns, many small-business owners are making plans, adjusting strategies, and resolving to be as productive and as efficient...
Online Exclusives
Implementing SWOT Analysis: Assessing Business Opportunities and Threats
What’s the best way to make an informed, analytical decision about the future of your business, whether it’s to add a new...
Online Exclusives
Year in Review: The Most-Read Stories of 2020
As the year comes to a close, we take a look at some of the most popular stories on www.digdifferent.com. If you...
Editorial
5 Powerful Phrases for Difficult Discussions
Do you ever come up with your best responses an hour after a conversation has ended? Do you ever say to yourself...
Online Exclusives
Business Insurance Shopping Tips
Business insurance is a complicated subject for even veteran business owners. Its complexity gets exacerbated because we don’t trade in it every...
Online Exclusives
4 Tips for Devising a Successful Marketing Plan in the New Year
It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....
Online Exclusives
Learn to Be More Productive
If you’ve ever felt overwhelmed by the never-ending onslaught of tasks and to-dos that accumulate with mind-numbing frequency every day, Steve Willis...
Online Exclusives
Analyzing Business Strengths and Weaknesses
In my previous article, I explored the SWOT analysis grid, a widely used business tool that helps entrepreneurs make big decisions in an...












