EditorialOld-School Philosophy Keeps Excavation Company Growing

Old-School Philosophy Keeps Excavation Company Growing

Michigan’s Dig-It Excavating builds its business by catering to what the customers want and not growing too fast.

Cleaning the Sand Trap

Cleaning the Sand Trap
Old-School Philosophy Keeps Excavation Company Growing
Old-School Philosophy Keeps Excavation Company Growing Old-School Philosophy Keeps Excavation Company Growing Old-School Philosophy Keeps Excavation Company Growing Old-School Philosophy Keeps Excavation Company Growing

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Old-School Philosophy Keeps Excavation Company Growing
Dervin Witmer, owner of Dig-It Excavating, at his company headquarters in Cassopolis, Michigan. He is flanked by employees James Sanders, left, and Lucian Witmer, right.

With its funky, made-for-marketing name and emphasis on modern advertising strategies, diversified services and clean equipment, Dig-It Excavating isn’t a typical excavation company.

But the business, based in Cassopolis, Michigan, isn’t all sizzle and no steak. Those...

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