How much of your job is education? Whether it is teaching your staff new technology or methods; or teaching a current or potential customer what it is that you do, education is likely an important piece of what you do.
Cecilia Lloréns, vice president and chief financial officer of HydroEx Corp., knows all too well about education of customers. Cecilia says that her hydroexcavation company is the only one in Puerto Rico, and a big part of the company’s growth has come just from teaching others the benefit of vacuum excavation.
She says it’s not easy teaching customers and potential customers something
