What’s Your Customer’s Pain Point?

The key to understanding why customers invest in your services is to stop talking at them. Instead, listen to what they’re saying. The typical sales pitch won’t work in this industry. You need to engage potential customers in a genuine conversation to better understand their problems, concerns and needs.In an article on Inc.com, entrepreneur-turned-venture-capitalist Mark Suster provides advice for discovering the underlying reasons behind customer purchases. “There is an art to teasing out pain points,” he says.Once you better understand your customers’ issues you’ll be better equipped to help them appreciate how your services could be a part of the