Customer reviews matter — and not just for the business owner’s ego. Reviews and star ratings, posted to sites like Yelp, Angie’s List, Facebook, and Google, help other customers to make confident and informed decisions. A five-star review can give you just the edge you need over a similar company that doesn’t have any reviews to speak of. Plus, reviews are key signals to search engines, which means that getting a lot of reviews can make your brand more visible to Google users.Actually getting reviews is easier said than done, however. Consumers are often eager to provide ratings for a
