When Nicole Menkhaus joined CME Pipe Lining of Cincinnati as its chief marketing officer, she knew her duties would go well beyond marketing. One of her missions was to move the rapidly growing business from a yellow-pad-and-pencil mindset and model to high-tech processes.
Not everything was manual and handwritten, but growth could not be managed effectively or efficiently using the old-school paper-based methods CME still relied on for many things: Calls and sales tracking, estimating, scheduling, inventory management, Department of Transportation and human resources compliance, and other elements on the administrative side of the business.Menkhaus had extensive experience converting from paper to
