The goal of home-service companies is to get the phone to ring. We can calculate the cost to get the phone to ring and to have a service truck show up to a house. Depending on your market, it can be very costly to get a service truck to a new customer’s home.
How many companies are you competing with for the ability to take care of that one customer? Once you’ve won the opportunity, how do you keep that customer calling your company for any future service needs?Do you see your customers as people that need you to sell them something,
