Customer Education Articles

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Dealing with customers means soft skills like listening need to be honed just as you would technical skills practiced in the field. Here are some tips.

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.

If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.

Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be

Knowledge blindness could be hurting your team and business

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place

As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

When you are in the early stages of getting a company started and are eager for success, it can be easy to make shortsighted mistakes that ultimately hurt your business

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust

Trailer company one of many manufacturers opening its doors to the public for a glimpse of the processes and cutting-edge technology that drive their work

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Keep these fundamentals in mind to ensure your website is encouraging potential customers to call rather than driving them away