Customer Education Articles

Some salespeople think that if they talk longer, they add more value or get their point across more effectively. Actually, any prospect...

World Trenchless Day has come and gone, but that doesn’t mean the education efforts should stop. As far as trenchless technologies have...

Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things...

Chances are, you didn’t get into business because you loved to sell. Most contractors got into the business because they liked working with...

More businesses are starting their own blogs. Financial planners have them. Doctors and dentists have them. Marketers definitely have them. And service...

It can take up to a year before a new employee at The Underground Detective is ready to take on a job...

Launching a business can often seem like a make-or-break moment. Entrepreneurs feel as though their company has to make a splash, or...

If there is one thing onsite professionals should do, it’s to educate people about how protecting their septic system investment helps the...

I was sifting through the piles of junk emails clogging my Pumper mailbox the other day and I clicked to flush away...

Nobody wants to deal with unhappy, difficult or angry customers. However, in most cases the company representative taking an angry call is...

Homeowners hear about all of the new onsite products and technologies that have come online over the last decade and they naturally...

The key to understanding why customers invest in your services is to stop talking at them. Instead, listen to what they’re saying....

Nobody wants to deal with unhappy, difficult or angry customers. However, in most cases the company representative taking an angry call is...

One of the recurring points that I have made during troubleshooting discussions is the importance of communication with the homeowner regarding proper...