Bettering Your Brand

Job seekers have a lot of options these days. Encourage your crew to share their workplace experiences — both good and bad — to give an authentic picture of your company.

Employer branding is the external perception of what it’s like to work at your company. It has always existed in some form, but recently, it has become a lot more important. Employees always have choice, let’s remember that first. It means that if the experience of working at...

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