In the midst of its 50th anniversary celebration, B&G Oilfield Services is taking full advantage of the chance to commemorate such a significant milestone.
“We’re taking the opportunity for the entire year to celebrate,” says John Baltes, executive vice president of North Dakota operations. “Instead of making it a single event on the day of incorporation, we’re actually using it as an opportunity throughout the entire year to highlight that fact.”
Longevity Lives On
The company’s enduring presence in North Dakota is one of its unique and notable features, Baltes added. “This is our backyard. We’ve operated here. We understand the terrain, we understand the weather, and we understand the customers,” he says. "We have had a longtime presence up here, and I think that’s something that gives us a competitive advantage.”
That type of experience has led to an informed understanding of the cyclical nature of the oil and gas industry over time. “We’ve been there, we’ve done that, and we’ve seen it time and time again,” Baltes says. “We really have the industry perspective to be able to handle the boom and bust cycle much more handily, if you will, than some of our competitors that haven’t been established as long or haven’t had a presence up here in the Bakken.”
Through the eyes of the Director of Human Resources and Safety Pat Bertagnolli, the nimble and decisive nature of the company along with its ability to rapidly adapt to change is just one more element that has contributed to its longevity.
No Signs of Slowing Down
Over that duration, the B&G brand has been established and then built job by job over the course of half a century to emerge as perhaps the biggest source of sales. “The work that our employees do is almost without fail our single biggest marketer and advertiser,” Baltes says. “Our work really speaks for itself.”
And so does the company’s approach to relationships. A unique take on sales and customer solutions means an avoidance of traditional tactics that tend to include briefing clients or prospects on what the company can offer. Instead, B&G prefers a different method. “I think we have an uncanny ability to really sit down and partner with our customers, listen to what their needs and requirements are, and then set out to solve those,” Baltes says.
From the perspective of Director of Business Development Brad Gorder, whose grandfather was one of the founding members of the company, there’s good reason why the company has not only lasted for 50 years but also managed to weather the latest economic storm.
“Doing what we do well for the customers and establishing those long-term relationships with them is what’s kept us busy through the downturn,” Gorder says.
But in the midst of that business, the fun will linger on. An internal employee campaign has engaged those within the company’s own walls and a variety of promotions have been used to get others in on the excitement as the party continues throughout 2016.
