In today’s digital world, your online presence is crucial to the success of your business. That goes for companies large and small,...
Entries Tagged Marketing
Editorial
Organizing Your Work Spaces Is a Great Way to Start the Year
You smell that in the air. Spring is getting near and for many, this time of the year is spent on spring-cleaning...
Online Exclusives
Is 2024 a Defining Year for Home Service Businesses?
A new year, 2024, is here and business owners in the home service sector are bracing for a year that promises both...
Online Exclusives
How Social Media Videos Can Transform Your Business Marketing
In the ever-evolving digital landscape, your trusty toolbox now needs a smartphone alongside that wrench.
Social media video platforms like Instagram, TikTok and...
Online Exclusives
Clever Videos Can Jump-Start Your Marketing Message
Short-form videos have taken the digital marketing world by storm in recent years. Platforms like TikTok, Instagram and YouTube have paved the...
Online Exclusives
How Contractors Can Embrace the AI Revolution
Do you remember the days when companies had three or four office workers typing quotes, managing inventory and keeping the books by...
Online Exclusives
How to Craft Stories That Resonate With Customers
During a recent conversation with a client, it became clear that there was a disconnect between what he thought was important and...
Online Exclusives
Overcoming Number Phobia: A Guide for Business Owners
Does the thought of Return on Investment, Cost Per Acquisition, conversion rates, and budgeting make you break a sweat?
Rest assured, you're not...
Online Exclusives
Understand the Connection Between Emotions and Consumer Choices
It is no secret in the financial industry that sentiment plays a huge part in whether customers will invest or not. In...
Online Exclusives
Get Back to the Business Marketing Basics
Long gone are the days when word-of-mouth referrals alone were sufficient to drive business growth.
That said, these days, it’s easy to get...
Editorial
It’s Never a Bad Time to Update Your Website
Almost every business could use some website spring cleaning. Even a well-managed website eventually needs to be revamped with an updated interface,...
Online Exclusives
How to Avoid Penalties When Using AI for Marketing Content
We are seeing AI technology appear in more areas of our everyday lives.Self-driving cars are getting more attention. Our phones can respond...
Online Exclusives
How to Get Customer Reviews in Real Time
There’s no question that online customer reviews should be an essential part of any contractor's marketing efforts. In fact, experts say that...
Online Exclusives
Don’t Overuse Automated Processes in Your Business
There is no doubt that using automation in a home-services company can be a game changer for the office staff, the customer,...














