Entries Tagged Marketing

With new social media platforms popping up all the time, it’s easy for business owners to get overwhelmed. Where should you invest...

Social media lets businesses showcase their services and the work they can provide for a client while also allowing companies and customers...

October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...

Good marketing explains what businesses are, what they do, what they offer and why customers should go with them. Marketing helps brands attract...

So that Pipe Masters of Honolulu, Hawaii, can ensure customer satisfaction and improve quality control, every customer gets a call from the...

You’re always competing for the eyes of your potential customers. With everything that’s out there — competitors, social media platforms, search engines,...

When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...

Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We...

The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews. If this topic makes you stick...

When you look at your trucks, drills and other equipment, what do you see? For most people who see you on the streets,...

When Frank Rotundo established his hydroexcavation company, Torovac Services, about two years ago, he had no grand plans in mind for explosive...

When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...

There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...

If you’re struggling with sluggish sales, review two critical areas to address the situation. The first is determining if the slowdown is...