Marketing Articles

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Five steps to form a marketing plan that will help your company do what it wants, whether it be finding customers or employees.

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Collecting and responding to customer reviews will help boost your company’s recognition and profits

Catchy logos, color schemes and keeping equipment clean can show customers that you care about your company and your work.

City suitable trucks, social media marketing trigger quick expansion for Toronto company.

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over

Chad Porter used to overlook social media, but now he respects the benefits it provides his hydroexcavation business