Marketing Articles

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

When doing things to get noticed, make sure you are doing the right things — like marketing and a job well done.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Five steps to form a marketing plan that will help your company do what it wants, whether it be finding customers or employees.

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Collecting and responding to customer reviews will help boost your company’s recognition and profits