Marketing Articles

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Eliminating wasteful, unwise marketing spend is key to helping prevent decreased leads and sales

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Consider these strategies to ensure your business is visible to potential customers when they head to the internet looking for a contractor

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

When doing things to get noticed, make sure you are doing the right things — like marketing and a job well done.