Marketing Articles

It’s easy to get distracted by new attention-getting tactics and forget about the tried and true methods that still effectively draw in customers

It’s probably long past the time to review your online presence and see how you stack up against the competition

Google supports companies' use of artificial intelligence as long as the goal is still to produce worthwhile content and not just SEO results

This convenient app dramatically boosts contractors’ internet presence by enabling customers to post on-the-spot service reviews

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Eliminating wasteful, unwise marketing spend is key to helping prevent decreased leads and sales

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Consider these strategies to ensure your business is visible to potential customers when they head to the internet looking for a contractor