Professional Looking Estimates Can Pull in Customers

Don’t shy away from the attention to detail in job quote as it will factor into your company being hired by the customer or not.

As I am writing this column, I’m also in the middle of collecting quotes for a roof replacement project on my house from several contractors. It’s a frustrating process.

First, I call a contractor and wait for them to return my call — which in some cases was almost a week later. Then they stop out, take measurements, tell me what they think and leave, promising to send over the quote quickly.

One quote came back that same day. A second one arrived two weeks later. The third quote, I’m going on two weeks waiting for it now.

It’s frustrating because I want them all in before making a decision, but the longer we wait the less time we have to do it before we run out of good weather in Wisconsin.

Now, I know the readers Dig Different are not roofing contractors, but many of you still have to prepare quotes for potential customers. What is your policy? Do you get them those quotes ASAP, or is there a long wait between meeting with the customer and getting them the quote?


When preparing a quote you want it to be professional looking and full of details a customer would want. The first quote I received was an email telling me the estimated price and two sentences of what work would be done, followed by another sentence telling me I should hurry and hire them.

The second quote was in actual contract form. It, in great detail, told me the scope of work the contractor was to do, how they would handle setup, delivery of the materials and cleanup of the site each day. I’ll admit, it was impressive seeing that work and just came off as much more professional.

The look of your estimate will say a lot about your company. Make it look as professional as you can and show the customers right away that you take pride in what you do and you’ll take care of their property just like you took the time to make the estimate look good.


You want to tell your customers what your plan is for the job site. Don’t leave them guessing what you are doing when. It’s frustrating for the customer to not know the schedule.

Tell them the date you would start the job, what each day might look like, what services might be cut off when — like water or electrical. Tell them how you’ll secure the job site each night if work isn’t completed, or how you will clean up or restore the job site after finishing.

If you foresee the need to bring in subcontractors for other work, make sure you mention that as well and how that figures into the estimate.

The more detail you put into the estimate, the better the customer will understand where you are getting the price and the more likely it is they will hire you.


I’d like to hear from you on what you put into your estimates and how that has affected the work you get. Email me at or call 715-350-8436.

Enjoy this issue! 


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