When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...
Entries Tagged Customer Service
Editorial
Professional Looking Estimates Can Pull in Customers
As I am writing this column, I’m also in the middle of collecting quotes for a roof replacement project on my house...
Online Exclusives
Maintaining Diversified Service Offerings Keeps Workflow Steady
The more kinds of work you can do, the better. That’s the basic philosophy of ESP&P Industrial Services of Jonesborough, Tennessee.
“Disney World...
Online Exclusives
Online Reviews Shouldn’t Be a Second Thought for Business Owners
The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews.
If this topic makes you stick...
Online Exclusives
Do You Charge Enough For Your Services?
“I always seem to get customer complaints about how much I charge them for the work I do. My vendors say they...
Online Exclusives
Don’t Plant Seeds of Doubt in Customers’ Minds
When someone calls an expert for a service or product, it’s because they need an expert.
That’s why you’ll always receive service calls. But that’s...
Online Exclusives
New Ditch Witch Division Aims to Improve Customer Experience
Recently, the Ditch Witch Division formed, bringing the brands of Ditch Witch, Subsite, American Augers and Trencor together under one umbrella. Kevin...
Online Exclusives
The Downside to Being an 'Expert'
There’s a fascinating concept called knowledge blindness. Once you are an expert at something, you can’t imagine what it is like to...
Online Exclusives
Effective Customer Service Starts by Following the Golden Rule
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the...
Editorial
Alabama Contractor Adjusts to Changes in Order to Keep Company Thriving
How companies handle adversity often serves as a litmus test for success. Take Southern Directional, for instance, an underground-utilities and directional-boring company in...
Editorial
Women-Owned Company Takes Unique Approach to Growing Business
By several measures, Marisa Beaver is an outlier in the world of trenchless sewer line replacement and repair.
For starters, the co-owner of...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
Angry, Irrational, and Empowered: Navigating Customer Service in the Internet Age
My strangest customer service story didn’t involve a customer at all. It was a customer’s neighbor. We’ll call him Mr. Neighbor.
Our customer...
Online Exclusives
Year in Review: The Most-Read Stories of 2020
As the year comes to a close, we take a look at some of the most popular stories on www.digdifferent.com. If you...














